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"A story has no beginning or end: arbitrarily one chooses that moment of experience from which to look back or from which to look ahead. I say 'one chooses' with the inaccurate pride of a professional writer who [Read on...]
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CK: Long story short:
Your platform communicates your expertise to others, and it works all
the time so you don’t have to. Your platform includes your Web
presence, any public speaking you do, the classes you teach, the media
contacts you’ve established, the articles you’ve published, and any
other means you currently have for making your name and your future
books known to a viable readership. If others already recognize your
expertise on a given topic or for a specific audience or both, then
that is your platform.
A platform-strong writer is a writer with influence. Get Known explains in plain English,
without buzzwords, how any writer can stand out from the crowd of
other writers and get the book deal. The book clears an easy-to-follow
path through a formerly confusing forest of ideas so any writer can do
the necessary platform development they need to do.
Q: Why is platform development important for writers today?
CK: Learning about and working on a solid platform plan gives
writers an edge. Agents and editors have known this for years and have
been looking for platform-strong writers and getting them book deals.
But from the writer’s point-of-view, there has not been enough
information on platform development to help unprepared writers put
their best platform forward.
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Mary Ann de Stefano
